Placeholder widget

The Placeholder widget is a visual "add something here" slot. Drop it in where content is coming later — a video from the next meeting, a document your buyer will send, a contact they still need to introduce.

It's not empty space. It's an invitation to contribute — framed and visible, with clear instructions for what should fill it.

How to add

1. On the floating build bar at the bottom of the editor, open the ⌄ All widgets popover and locate Placeholder.
2. Drag it onto your page.
3. The configuration popover opens straight away.
4. Pick a type and, optionally, type a custom title and subtitle.
5. Click outside to close — changes save as you make them.

You'll also meet placeholders without adding one: a brand-new Empty section drops in holding a single Generic placeholder.

The selection pill — Placeholder controls

Click the placeholder to select it. Left to right:

1. Ask AI (gradient AI mark).
2. Edit content (settings icon) — reopens the placeholder's configuration popover (type, custom title, custom subtitle).
3. Design (paint bucket icon) — opens the contextual Design panel.
4. ⋮ More — Duplicate · Delete.

Placeholder types

Pick the type matching the widget that will eventually replace the placeholder. There are nine types:

You can override both lines with the Custom title (optional) and Custom subtitle (optional) inputs at the bottom of the same popover.

Generic is the flexible one. Clicking a Generic placeholder opens a widget dropdown — Text · Task · Field · Document · Video · Contact · Link · Image · Ticker — and turns the placeholder into whichever one you pick. Use it when you know something belongs here but not yet what.

When to use

Rooms built collaboratively

You're building a room while still gathering materials. A Placeholder holds space and signals to teammates (or your buyer) what's coming.

Templates with intentional gaps

Build a template where some widgets are deliberately left for each deal to fill in — "Add your kickoff recording here", "Link the signed MSA here".

Buyer-collaborative rooms

For rooms where the buyer is expected to contribute — "Add your procurement contact", "Upload your vendor onboarding form" — a placeholder makes the ask visible.

Phased deal progression

Early-stage, the proposal section is empty but has a Placeholder ("Final proposal to be added after the discovery call"). Later, you replace it with the real content.

Filling a placeholder — clicking it triggers the matching widget's add flow

When you (or anyone with edit access) is ready to replace the placeholder with real content, just click it. Katalyz triggers the add flow of the matching widget type in place. For example:

• Click a Document placeholder → the Select document picker opens
• Click a Video placeholder → the Select video picker opens
• Click a Contact placeholder → the room's contact list opens
• Click a Link or Image placeholder → the matching picker opens
• …and so on for every other type

The block stays a placeholder until you actually pick something — abandoning the picker leaves your placeholder untouched. Once you complete the flow, the placeholder is replaced by the real widget — same position, same surrounding context, no manual swap. Faster than "delete placeholder + add widget from scratch", and the placeholder's intent is preserved end-to-end.

Different from an empty section

Compared to just leaving a section bare:

• Placeholder — visible prompt, communicates intent
• Empty section — looks like something's broken or unfinished

Always use a placeholder (or hide the section) rather than leave blank space.

Related articles

• Using variables in text
• Hiding sections from buyers
• Introduction to widgets

Updated on: 01/10/2026