Text widget
The Text widget is the workhorse of every room. Use it for intros, context, explanations, narratives, and anything that needs words.
Adding a Text widget drops in an empty block with the placeholder "Add your text content here…". Just click and start typing.
Two toolbars to know
Text has two distinct toolbars, each surfacing at a different moment:
- Selection pill — appears above the widget when you click to select the widget itself. For the Text widget it's minimal: an Ask AI chip, a Design chip (opens the contextual Design panel) and a ⋮ More menu with Duplicate and Delete. There's no Open / S-M-L / Edit content chip, because text is always edited inline.
- In-text formatting toolbar — appears when you actually select some text inside the widget (see The formatting toolbar below).
When to use it
- Welcome message at the top of the room
- Context-setting before a pricing table
- Narrative explanation of a case study
- "How it works" descriptions
- Legal notices or disclaimers
The formatting toolbar
Type normally; on selection, a floating toolbar appears above the text with, left to right:
- Font family — dropdown
- Font size — in px
- Align left / Align center / Align right
- Text color — color picker
- Highlight — marker color
- Bold
- Italic
- Underline
- Strikethrough
- Bulleted list
- Numbered list
- Link — linkify the selection with a URL
- Image — drop an image inline
- Divider — insert a horizontal rule
Length matters
- Short chunks (2–4 sentences) — best for email-first buyers who skim
- Medium (1–2 paragraphs) — good for explanatory context
- Long (5+ paragraphs) — consider breaking into multiple widgets with headings
Nobody wants to read a wall of text. If you're writing more than a paragraph, look for ways to break it into a Steps, Timeline, or structured layout.
Best practices
- Lead with what the buyer cares about, not what you want to say
- Use active voice — "We deliver" > "Delivery is provided by us"
- Short sentences, short paragraphs — sales writing isn't literature
- Bold key phrases for scanning readers (but don't overdo it)
Inserting variables
Type $ anywhere in a text widget to open the variables dropdown. Pick a built-in field (room name, owner) or a custom field to insert. The variable is replaced with the actual value when the room renders. See Using variables in text.
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Updated on: 01/10/2026
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