Reading activity to drive your next move
The Activity tab is full of signals. This article is the playbook — how to interpret what you see, when each signal matters, and what action to take. For a feature-by-feature tour of the page, see Opening the Activity tab.
What the activity feed records
The feed captures everything that happens in the room. Roughly grouped:
- Access — logins / opens, page views, time spent
- Resource interactions — document previews, downloads, video plays, link clicks
- Comments & mentions — new comments, replies, @-mentions, attached emails
- Action plan — tasks/steps created, edited, completed, due dates set or changed, descriptions added
- Signatures — envelopes sent, opened, signed, declined, expired, voided
- Meetings — meeting widgets attached, recordings/summaries fetched
- Participants — invitations sent, joins, role changes, removals
What it doesn't record:
- What buyers do outside Katalyz (their internal emails, calls, Slack)
- Drafts they typed but didn't send
- Browser tabs other than the Katalyz room
Signals: read in patterns, not single events
A single event tells you little. The patterns are where the deal lives.
Strong positive signals (deal is progressing)
Time and depth
- 10+ minutes total time spent across visits
- Multiple stakeholders open the room (decision-making breadth)
- Return visits within a week
High-intent actions
- Pricing page revisited multiple times — they're running numbers
- Contract / MSA / T&Cs downloaded — procurement / legal review underway
- Demo recording watched to completion
- Tasks completed on the buyer's side — they're owning the deal
- New comments and replies — real dialogue
- Signature envelope viewed (even if not yet signed) — they're considering
Network expansion
- Champion invites colleagues — internal support is widening
Cautionary signals (deal is slowing or stalling)
Engagement dropping
- First visit but no return after a week
- Opened the room, scrolled past Pricing
- Multiple stakeholders never opened — champion isn't circulating
Friction indicators
- Envelope viewed but not signed for several days
- Task assigned to them sitting open with no edits
- Comments left without resolution or follow-up
Attention has moved on
- No activity for 2+ weeks
- Your last nudge got no response
What to do with the signals
On strong signals
- Maintain momentum — don't disappear, but don't over-communicate either
- Remove blockers proactively — "I noticed you downloaded the MSA — want me to loop Legal in directly?"
- Confirm timing to close, ideally tied to a calendar event
On cautionary signals
- Open a direct conversation — call, don't email
- Ask your champion: "What's standing in the way?"
- Reshape the deal if needed — different pricing tier, smaller pilot, phased rollout
Quantify engagement at a glance
The Health score at the top of the Activity tab does this for you — a 0–100 gauge, included for every workspace on the Core plan. Admins can tune the prompt behind it in Settings → AI settings. See the Activity tab article for details.
If you'd rather read the raw signals yourself, rough rules of thumb:
- Healthy — 2+ visits, 10+ minutes total, multiple sections viewed, multiple stakeholders involved
- Concerning — 1 visit only, under 2 minutes, single stakeholder
- Dead — no activity for 3+ weeks after initial share
Tracking & buyers
When an authorized email opens the room, Katalyz attributes their activity to that identity. On rooms set to Anyone with the link, visits from a forwarded URL get attributed to whatever email the visitor types in (string match — see Choosing the right access setting).
Privacy
For details on what's stored and for how long, see the buyer-facing article: What Katalyz knows about you. Katalyz's infrastructure is SOC 2 and GDPR compliant.
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Updated on: 01/10/2026
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